The normal conventions for a Gatorade commercial are athletes or people working out. The subjects of the commercial normally drink a bottle of Gatorade before winning the big game or after a huge workout in the gym. The majority of the commercials end with the slamming the bottle down on the table or taking a huge sip from the bottle. A lot of the commercials are endorsed by professional athletes including J.J. Watt, Dwyane Wade, Serena Williams, Tiger Woods, and Katelyn Tuohy. The entirety of the commercials are action-packed. Gatorade endorses athletes from major sports.
Common lighting for the commercials is hard lighting on the athletes. Gatorade creates shadows on subjects. They often use natural lighting from the moon or the sun. The majority of the sound in the commercials is natural sound. Whether it’s the subjects breathing hard after a run or the alarm clock in the morning. Gatorade uses voice-overs or fast upbeat music.
Common lighting for the commercials is hard lighting on the athletes. Gatorade creates shadows on subjects. They often use natural lighting from the moon or the sun. The majority of the sound in the commercials is natural sound. Whether it’s the subjects breathing hard after a run or the alarm clock in the morning. Gatorade uses voice-overs or fast upbeat music.
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