Intro to music video

The commercial project just ended, but it went well. I definitely learned a lot from it and will be able to use things I learned from it in the music video. Now I have to transition from about thirty seconds, which is what the commercial was, to about one minute and fifteen seconds which is about what the music video needs to be. The music video and commercial are very similar in some ways. But they are also different in some ways. I'm exited to start but also nervous that it will not be that good. The editing will definitely be better because we have more experience. 

The song my partner and I chose was Roar by Katy Perry. We chose this song because it is upbeat and fun. The genre is pop. We looked at some other pop songs to get some idea of what conventions and stuff like that. I also think that with how the song is, it will be easy to come up with a story for it. That will make the whole project much easier. It also helped that we were able to agree on a song so fast.

Conventions

Genre- The genre of roar is pop. Pop is generally upbeat and positive.

Camera Angles/Shots- Many of the shots are eye-level and mid-shot. Some angles are a low shot or high shot.

Sound- Pop uses lots of bass in its music. The music is often upbeat.

Editing- There are lots of jump cuts. There are also some cross cutting.

CLAMPS

Costumes- There aren't really that many costumes. A lot of what they call costumes are just normal clothes.

Lighting- There is a lot of soft lighting. But not much hard lighting.

Acting- The acting in pop is mostly simple and not stuff to complicated.

Makeup- The makeup is natural in the sense of that it is not clear that you are wearing makeup.For example, concealer and powder and stuff like that.

Props- Many pop videos do not have props, or at least a lot of props.

Setting- Pop takes place in normal everyday places a lot of the time. However, there are some with natural settings.